The Antitrust of Reputation Mechanisms: Institutional Economics and Concerted Refusals to Deal
Abstract: An agreement among competitors to refuse to deal with another party is traditionally per se illegal under the antitrust laws. But coordinated refusals to deal are often necessary to punish wrongdoers, and thus to deter undesirable behavior that state-sponsored courts cannot reach. When viewed as a mechanism to govern transactions and induce socially desirable cooperative behavior, coordinated refusals to deal can support valuable reputation mechanisms. This paper employs institutional economics to understand the role of coordinated refusals to deal in merchant circles and to evaluate the economic desirability of permitting such coordinated actions among competitors. It concludes that if the objective of antitrust law is to promote economic efficiency, then the per se rule for group boycotts should be reconsidered, and antitrust policy towards concerted refusals should apply a more systematic approach that considers the economics of complex organizations.
