Nonprofits in Post-soviet and Developed Economies: Comparative Study of Marketing-driven Efficiency
Abstract: Effective nonprofit organizations are crucial for the civil society. Whereas developed countries have decades of experience, nonprofits in post-Soviet states have started to emerge only two decades ago. Did this period provide enough time to learn how to create and run effective nonprofit? Is there still a difference in the way nonprofits function? Assuming that Ukraine is a good representation of other post-Soviet economies, this study shows that nonprofits are still lagging behind the global trend by having organization-centered marketing philosophy. This means that services are mainly provided based on funding requirements which organization is capable to meet, and not the needs of society. Unlike in Ukraine, nonprofits in the UK, USA and Australia did not differ in their use of marketing, suggesting that the similarity of market pressures is more influential than the differences in operating environments.
